International Business Amsterdam College Of International Business
Are you interested by an internationally oriented profession? This upholds Van Horne’s (1974) assertion that even at the risk of not maximising shareholder wealth in the short time period, management of business corporations ought not to ignore the need for ‘social responsibility’ which brings long run advantages although perhaps not immediately apparent.
These intensive business courses cover matters resembling processing customs compliance documents, assisting in the transportation of products to and from areas all through the world and taking on a support position within the advertising and sale of Canadian goods in the global marketplace.
As Advertising and marketing in Japan explains, the world media have been focusing on the issues in the Japanese financial system, failures of big banks and brokers, the continued recession and so on…as an alternative of shaking their heads concerning the weaknesses of the economic system, Western companies must be looking at the golden alternatives that the recession represents” (Melville, 2009, p. vii).
In addition to the four Ps” of promoting—product, price, place, and promotion—college students will probably be launched to how marketers create customer-driven advertising and marketing strategies primarily based on their research and understanding of the advertising surroundings and customers.
This program is for graduates who wish to establish a management profession in international enterprise, and who purpose to develop a sound understanding of the policies governing the world trade and investment system, with a particular concentrate on the Asia-Pacific region.